D turbines, when respondents against it were solicited to declare their willingness to spend to prevent landscape loss. This “double” valuation workout approach represents the primary novelty of this study. To elicit welfare measures, we make use of the payment card format [37]. An analysis of attitudes and beliefs and an valuation of financial preferences for every environmental fantastic are performed by way of diverse econometric models. Our evaluation reveals higher heterogeneity inside the attitudes, beliefs, and preferences of citizens towards two potentially competing environmental goods, and that willingness to pay for decreasing the impact of worldwide warming is a great deal higher than the willingness to spend for avoiding the loss in the rural landscape. two. Background There is an substantial literature around the social acceptance of wind energy and on the assessment of economic impacts triggered by the planting of wind farms. Ellis and Ferraro [12] identified quite a few variables affecting the social approval of a wind farm. A list of those components and their important influences is summarized in Table 1. Devine-Wright [38] and Devine-Wright and Howes [39] identified the significance on the strength of spot attachment and location identity among host 7-Hydroxy-4-methylcoumarin-3-acetic acid medchemexpress communities inside the acceptance of certain wind power developments [38]. Other scholars [403] explored the function played by the “Not In My BackYard” (NIMBY) syndrome [44]. Smith and Klick [45], in unique, demonstrated that when men and women think about the advantages and disadvantages of wind farms, as they would if a wind farm have been proposed for their neighborhood, their help for such technologies diminishes. Within this regard, Bell et al. [46] distinguished a `’social gap” from an `’individual gap”. Social gap arises involving high public help for wind power expressed in opinion surveys as well as the low good results price achieved in preparing applications for wind energy developments; oppositely, `’individual gap” exists when an individual particular person features a optimistic attitude to wind energy normally but actively opposes a specific wind energy improvement. Guo et al. [47] proved the existence of a additional H2S Donor 5a Metabolic Enzyme/Protease extreme syndrome, named “not in my backyard, but not far away from me”. Some authors [484] revealed non-existence of NIMBY. Other folks [32,55,56] judged that the NIMBY syndrome is inadequate in capturing the complexity of the phenomenon under investigation and neglected its validity.Sustainability 2021, 13,3 ofTable 1. Summary of aspects and influences on social acceptance of wind power projects. Variables Key Determinants Age, gender, educational level, ownership Strength of place attachment Political beliefs and voting preferences Emotional response Prior experience of wind turbines Attitudes to environmental concerns Psychological things such as perception of social norms Individual roles (consumer, landowner, and so forth.) Familiarity with wind energy Sort and degree of social capital Trust in government other public agencies and developers Proximity to, and visibility of, turbines Technology-society relationships Time, reflecting the dynamic nature of social acceptance National ocal policy Regulator eveloper links Discourses within and involving communities Policy regimes Project design–turbine height, colour quantity and massing Place attachment Variety and mix of actors Ownership of proposed project Certain siting difficulties Cumulative impacts Noise Landscape Shadow flicker Property values Amount of financial advantage Bio-diversity: bats, birds Infrasound Navigation lights Overall health co.